Become Part Of The Diesel Family


Diesel is seeking motivated individuals who are prepared to take their financial future into their own hands and create a successful Diesel Barbershop franchise. Do you have the ability to set goals and strive to achieve them? Are you able to learn and execute a precise business plan? Can you lead and motivate employees to achieve short and long-term goals? Are you ready to invest in yourself? If you have answered yes to all the above questions, hit the button below.



First shop in San Antonio, Texas in 2011.


Over 20 franchise locations across the USA.


150k haircuts & beard trims nationwide in 2020.


Over 250 employees nationwide.

What does it take?

Diesel Barbershop Franchisees can come from all walks of life. Franchisees should be smart, successful, and motivated business leaders. Having a disciplined acumen for maximizing opportunity and knowing how to follow a system to run a business. Franchisees should be committed to building productive teams and relationships. Knowing how to inspire and how to bring out the best in other people is a key to success for all franchisees.

If that sounds like you, read on.



Diesel Barbershops are the 21st Century versions of the corner barbershop.

Customers enjoy services like the signature “Diesel Plus” (haircut, neck shave, shampoo, scalp massage, hot towel face treatment, and shoulder massage) and also watch sports on TV, play video games, and enjoy a local craft beer or soda if they wish.

Diesel Barbershop gives customers a place to relax – and get an awesome haircut experience. In short, it’s a place for customers who just want to be themselves

That said, Diesel Barbershops are the antithesis of beauty salons that sometimes come with high drama drama and gossipy clients. Instead, they are an oasis for customers looking for a more masculine atmosphere where they’re free to talk sports, pop culture, movies, history or whatever their interests are with their barber or other customers.

In fact, most customers will linger after their haircut to finish their beer or try to set the high score on Donkey Kong. Our staff loves spending time in our shops and customers do too.

Create an amazing experience that’s relaxing and helps our customers look and feel good. That’s it, that’s the concept.


Cost to own a Diesel franchise


The men’s grooming industry was worth $20.3B in 2015 and is expected to increase to more than $268 by 2020.

According to a July 2017 article by Forbes Magazine Barbershops are back and bucking the retail trend. Barbering is the fastest-growing profession in the U.S.



To get started, please submit our no obligation franchise inquiry form and we’ll contact you to begin the process of you becoming a Diesel Barbershop Franchisee.

btn_sizer Inquire About Owning a Franchise


Nope. The majority of our Diesel owners will not have haircare experience. We prefer that instead of haircare experience you have management and leadership experience and come ready to follow the Diesel operation system.

Definitely! One of the first things we will work on together in our partnership is helping with site selection – everything from site evaluation, lease negotiation, lease signing, and everything in between. Diesel has created a design package that helps to tell the Diesel story and set the vibe for your staff and clients.

If you have management or leadership experience, and have the willingness to adopt the Diesel operational system, then let’s talk!! We will discuss the financial investment and get to know each other to find out if we are a good match for each other.

Marketing your barbershop is an on-going process that begins long before opening the doors for clients. Diesel will provide you with a Marketing Guidebook that will teach you marketing strategies for your grand opening and review an on-going marketing plan.

We have a dedicated Diesel team that is very hands on in providing guidance and assistance on hiring and interviewing your team leaders and shop staff. We recognize that you likely will not have haircare experience so we will provide our knowledge and best practices in both a classroom setting and also hands on, in the shop training.

Definitely! Diesel Barbershop is seeking owners who also have a desire to own multiple locations and/or grow into multiple locations. Whatever your dream is we can help you achieve it.

Your Franchise Specialist will review the investment with you and discuss different funding strategies that fit into your growth plan.

It’s easy! Fill out the franchisee inquiry and a Franchise Specialist will be in contact with you ASAP to begin the process.